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This session begins at 2:30 EDT. Press ‘PLAY’ to begin your session with us.

Session Title:
Using Customer Delivery Personas to Drive Revenue and Customer Differentiation


Session description:
Only focusing on fast and free delivery is a quick way to the supply chain “poor house”. Delivery services are one of the ways companies can add value to their customers to sell more, have higher margins or increase customer loyalty. Understanding customer value drivers allows companies to tailor their delivery operations to the meet the unique customer delivery personas. This “Talk” will use delivery service examples to explain a delivery persona framework that can enhance revenue, profit and customer differentiation.

Key takeaways:

• How delivery services improve the customer value
• Understand when will customers pay for delivery services
• Strategies for steering customer to lower cost delivery options
• Learn how to create a customer delivery persona framework